The top banner ad at the Drudge Report is for a "50 percent off" sale on subscriptions to The New York Times. (The ad alternates with a separate ad for "Axis of Weasel" playing cards.) It's hard to even begin to process the implications of this.
Times' columnist Frank Rich, in a Dec. 4, 1999 column written after the Fox News Channel cancelled a short-lived Drudge talk show, had this to say about the Internet news pioneer:
Journalistic watchdogs should be overjoyed at their nemesis' ignominious exit from the tube. We should be thrilled that he no longer has the power to terrorize the nation's news cycles with his apocalyptic bulletins. But the decline in Mr. Drudge's stature is in some ways a barometer of permanent changes in the media culture that may make us look back on his brief reign as national press mascot as a relatively innocent time. Mr. Drudge was in power long enough to change the mainstream press for keeps -- and not for the better. But some of his downfall is due to rapid changes in the press that he didn't see coming, that affect all journalists and news consumers -- and of which he is as much an impotent victim as the rest of us.
Now, when the Times is on a mission to rehabilitate its image amid the Jayson Blair scandal and protect its subscriber base, where does it turn? To a man who "terroize(s) the nation's news cycles with his apocalyptic bulletins."
To repeat: It's hard to even begin to process the implications of this.
